An Intellectual Property Asset (IP Asset) is any copyrighted material, patent, design right, trade mark or registered IP right that provides value for a business.
This value could be in terms of revenue, provision of a competitive edge or overall business value from an investment standpoint.
Ensuring a business has properly identified and protected these IP assets is vital to preserving their value.
Any business seeking to properly identify and value its assets should consider:
For example, you are a business that develops chemical solutions. You have invented a new product that is likely to be a best seller and quickly give you an edge over your competitors.
This new development is a valuable IP asset that has allowed you greater financial success, market advantage and an enhanced reputation.
Moving to protect this innovation preserves its value to your business and ensures no one else can gain from your development. If you choose not to protect your IP before starting to sell the new invention you may lose the ability to protect it and competitors may be free to start copying the invention.
Depending on the type of IP Asset in question, pursuing legal ownership through a patent, trademark, design right or plant breeders rights is recommended.
Aside from copyright, which has no requirement for formal registration, this is the best way to claim ownership of an IP asset and make it easier to enforce in the case of infringement.
An IP attorney is best positioned to guide you through this process and ensure a successful outcome.
I found them online and initially I was bit hesitant to talk to them about my problem but when I spoke to Barry, I felt more comfortable, and he gave me all the information and advice I wanted without even thinking that I am going to give him business or not. Finally, I went with them, and they made the entire process so smooth and easy for me. john was keeping us updated with each step he was doing. I would recommend these guys for any patent or trademark related service.
I would like to express my thanks to Barry and his team at IP Guardian in Sydney for their assistance with our recent Trademark application. Barry was highly professional, readily available throughout the process and clearly communicated expectations. Barry even helped us refine our application so that we had a greater chance of success which was very much appreciated to avoid extra costs. I would highly recommend Ip Guardian for all your Trademark and Intellectual Property needs.
Barry, last week, you and your professional team, made my year (or probably my next 21 years). So thank you so much for your executive, calm yet very effective actions under extream pressure. Elias Hajjar, Director, TROLLEYON PTY LTD
Informative, understood the business, what it needed and answered questions in a friendly and approachable manner. Easy decision to continue working with IPGuardian for future trademarking
From the day I contacted Barry Meskin until now with my silly amateur questions, he has been nothing short of amazing. I actually NEVER leave reviews anywhere, but I felt the need to do so for Barry and his team. I myself am a tradie, so I felt intimidated speaking to an attorney. But the second I spoke to him on the phone, he made me feel right at home. Never pressured me into any decisions, yet when I decided to go ahead with him, he delivered what I needed much quicker than what I was expecting. I cannot speak highly enough of him and recommend his services 100%.
The team at IP Guardian have made the process extremely straight forward and easy for us to understand exactly what was required. I will highly recommend to our clients who need help with IP.
I have dealt with Barry over the years, his advice and experience has helped me greatly. Looking for to working with him and his team again. Maher.
IP Guardian helps protect words, symbols, letters, numbers, names, signatures, phrases, sounds, shapes and smells. Yes, I said smells.
We've had the pleasure to work closely with Barry for many years. He has been exceptional to deal with and has a keen focus in providing a commercial led IP "go to market" strategy for start-ups and well known brands. Makes it easy and always advises on different ways to navigate through the IP process.
Barry Meskin @ IP Guardian is an experienced and extremely knowledgeable expert in the domain of intellectual property, patents and trademarks. In addition he has been extremely responsive and very professional in all our dealings. I wholeheartedly recommend Barry's services to any business or anyone seeking advice in this area - great quality and great value.
