Design Attorneys Helping You Protect the Visual Features of Your Product

Protecting a product design starts with understanding whether it is eligible for registration and how to secure rights that stand up commercially.

IP Guardian provides Australian design registration services to designers, manufacturers, startups and established businesses nationwide. Our registered design attorneys help you assess eligibility, manage risk and secure design protection that supports long term commercial value.

From early concept designs to market ready products, we guide you through the design registration process with clear, practical advice at every stage.
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Is a Design Registration the Right Protection for You?

Many creators know they want to protect the look of a product but are unsure whether design registration is the right form of intellectual property protection.

Designs protect how a product looks, not how it works. They are particularly important for industries where visual appearance influences consumer choice and brand recognition.
If you are unsure which form of protection applies, our registered design attorneys can assess your design and recommend the most appropriate approach.
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What is a Registered Design?

A registered design protects the overall visual appearance of a product, including features such as shape, configuration, pattern or ornamentation.

Once registered, a design gives the owner exclusive rights to use, license and enforce that design in Australia. This means others can be prevented from commercialising products that create a substantially similar overall impression.

To be registrable, a design must be new and distinctive compared to what is already publicly available. Early assessment is critical, as public disclosure before filing can destroy design rights.

A registered design can be a powerful commercial asset, supporting product launches, licensing strategies and enforcement against copycats.

Why design protection is more complex than it seems

Many businesses assume registering a design is straightforward. In reality, design law involves strict eligibility requirements and strategic decisions that affect enforceability.

Designs must be filed before public disclosure, must be presented correctly through figures, and must create a distinct overall impression. Small mistakes can limit protection or render a design unenforceable.

Once a design is published or disclosed incorrectly, those errors cannot be undone. This can leave a product exposed to copying with no legal recourse.

Working with an experienced design IP attorney helps ensure your design is registered correctly and aligned with your commercial objectives.

How IP Guardian Helps You Protect Your Design

Our registered design attorneys provide clear, practical advice to help you secure strong, enforceable design protection in Australia and internationally.

Registered Design Attorneys

All design matters are handled by experienced, registered Australian and New Zealand IP professionals.

Strategic Design Protection

We focus on protecting what gives your product commercial advantage.

Australian, New Zealand and International Coverage

We manage Australian and New Zealand design registrations and coordinate overseas protection.

Clear, Personalised Guidance

Advice tailored to your product, industry and commercial goals.

The Design Registration Process

We guide you through every stage of the design registration lifecycle, from initial assessment to ongoing protection.
1

Initial Assessment and Searches

We assess whether your design is new and distinctive and identify risks.
2

Preparing Design Representations

We prepare figures and documentation that define the scope of protection.
3

Filing the Application

Your design application is filed with IP Australia or overseas offices.
4

Examination and Certification

We manage examination reports and certification where enforcement is required.
5

Renewal and Enforcement

We assist with renewals and enforcement against infringing designs.

Meet Our Design Attorneys

Our registered design attorneys have decades of combined experience protecting designs across a wide range of industries.

Client Reviews

We’ve helped inventors and businesses protect their designs with clear advice and outstanding service.

FAQs

What is a registered design?
A registered design protects the visual appearance of a product, including its shape, configuration, pattern or ornamentation. It does not protect how the product works.

Once registered in Australia, a design gives the owner exclusive rights to use, license and enforce that design against products that create a substantially similar overall impression.
In Australia, a registered design lasts for a maximum of ten years from the filing date. The initial term is five years, after which the registration can be renewed once for a further five years. If renewal fees are not paid or certification is not obtained, enforcement rights may be lost.
Yes. Designs first filed overseas can often be registered in Australia, provided they meet Australian requirements and are filed within the required priority period.

Navigating these rules can be complex, so working with a registered design attorney helps ensure deadlines are met and rights are preserved.
Design applications should be filed before a product is publicly disclosed, sold or promoted. Public disclosure before filing can permanently destroy design rights. Speaking with a design IP attorney early allows you to assess eligibility and file strategically before launch or market testing.
The cost of registering a design depends on factors such as the number of designs, preparation of figures, and whether examination or certification is required. At IP Guardian, we provide clear, fixed fee pricing so you understand costs upfront and can make informed decisions without surprises.

Speak With a Design Attorney

If you are considering design registration or unsure whether your product is eligible, our registered design attorneys are here to help.

What You Can Expect

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