Trade Mark Applications

Trade Mark Application Attorney

Dedicated trade mark attorneys, offering personalised and commercially oriented services related to trade mark applications, registrations and defence.

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What Is A Trade Mark Attorney?

A trade mark attorney is a legal expert who has trained specifically in intellectual property (IP) law and particularly trade mark law.

They are uniquely positioned to advise on trademarks and are the ideal choice when it comes to securing professional help with your application.

Not only are they experts in the preparation and submission of successful applications, but they can also support you in defending your trade mark if it is infringed. They can also help file your trade mark overseas.

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Why Pursue A Trade Mark Application?

A trade mark application is the formal route taken by a brand seeking to gain registered legal protection for its unique trade mark.

This trade mark could be a logo, phrase, word, letter, colour, sound, smell, picture, movement, aspect of packaging, or any combination of these.

A business can register multiple trade marks with IP Australia and once granted this protection lasts for 10 years from the initial filing date.

While you do not have to make an application for registration, it is strongly advised to do so as it strengthens your legal claim to your trade mark rights, making them easier to defend. Common law or unregistered trade marks are costly to enforce and any protection may be limited to your actual region of use rather than the whole of Australia.

It also cements your position within your industry, protects your valuable reputation and adds value to your business.

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The Trade Mark Application Process In Australia

In Australia, trade mark applications are submitted online to IP Australia, the governing body for intellectual property rights.

Several criteria must be met before application can be formally lodged. Performing an in-depth trade mark search before applying is recommended.

This not only checks for similar existing trade marks but also reviews the likelihood of your application being successful before you pay any trade mark application fees.

Once you have determined the uniqueness of your trade mark you will then need to decide on the type of trade mark being applied for and how your trade mark will be classified.

With 45 possible classes, this can be a difficult undertaking and one that is easy to get wrong.

Following the completion of your online application for trade mark registration, it will then proceed through an examination and advertisement to the public. If there is no opposition or concerns raised, your trade mark will be accepted for registration and will then be granted.

This entire process from start to finish can take seven to twelve months or more assuming there are no complex objections or issues.

During this time you can check your progress by performing a trade mark application number search as needed.

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Why You Need A Trade Mark Application Attorney

While the ability to submit a trade mark registration as an online application has made the process easier in some respects, overall, it is still quite complex.

For anyone unfamiliar with trade mark legislation, completing an application properly can be incredibly challenging. Failure to perform proper checks, select the right type of trade mark or complete your application correctly could see your application rejected.

Trade mark application costs are not refunded in these instances and delays such as these can put your brand at risk of being infringed upon or your protection lost to a competitor.

Opting to engage a trade mark attorney simplifies the process and ensures every step is handled properly. This means less stress and facilitates quicker registrations.
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IP Guardian - The Leading Choice In Trade Mark Application Attorneys

Engaging a professional trade mark attorney firm, such as IP Guardian, eliminates several of the challenges posed by applying for a trade mark directly.

As highly qualified trade mark attorneys, the team at IP Guardian have years of experience successfully applying for trade marks on behalf of clients.

We can perform detailed trade mark search reports highlighting any potential difficulties, problems or conflicts before application.

This provides insights into whether your application is likely to be successful and allows for adjustments as required before paying the formal trade mark application fee.

We track the status of your trade mark application and address any concerns that may arise promptly. Our goal is to see your trade mark registration application status granted as quickly as possible and in line with all relevant legislation.

With our expert help, your valuable brand will be properly protected and best positioned to thrive.

With a range of affordable services and accessible consultations, we make it easier for businesses of all sizes to apply for and secure trade mark registration.
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