Our top 5 reasons to register Patents, Trade Marks and Designs

Written by Barry Meskin on 20 January 2023

We understand as a startup or growing business you have questions about why you need to protect your intellectual property. Do you really need to invest in intellectual property and how will it help you grow your business? Well, we thing the investment is worthwhile and hope you agree after reading our top reasons for registering your trade marks, patents and designs!

Top 5 reasons to file a trade mark application for your brand

Every business in Australia should have a registered trade mark to protect their business and brand. Here are our top 5 reasons why.

  1. Filing a trade mark application is one of the best ways to protect your brand and your products. By registering your mark, you will have exclusive rights to use it in the country where you filed it.
  2. A trade mark application can give you a competitive advantage over other companies in your industry. Having a registered mark can help you stand out from the competition and increase the visibility of your products.
  3. A trade mark application can help you prevent other companies from using your brand name or logo without your permission. This helps to protect your brand from being misused or counterfeited.
  4. A trade mark application is a great way to ensure that you will have the rights to use your mark for years to come. Once your mark is registered, it will be valid for 10 years, and you can renew it after that.
  5. Finally, filing a trade mark application can help you to expand your business. With an exclusive right to your mark, you can open up new markets and gain access to new customers.

Top 5 reasons to file a patent application for your Invention

If you are developing new technology in any industry, you should consider filing a patent application for each new invention. Here are our top 5 reasons why.

  1. To protect your invention from being copied by competitors.
  2. To obtain exclusive rights to your invention and to be able to license it to other companies.
  3. To increase the value of your invention, potentially leading to increased financial gains.
  4. To have a legal framework for enforcing your patent rights.
  5. To be able to benefit from the exclusive rights granted by the patent for a limited period of time.

Top 5 reasons to file a Design Registration for your Product

  1. Filing a design registration will give you exclusive legal protection for your product’s unique appearance. This means that no one else can copy your product without your permission.
  2. It will give you the ability to take legal action against anyone who tries to copy or use your design without your permission.
  3. A design registration can also be used to help you in negotiations or disputes with other companies or individuals who might be trying to copy your product.
  4. Filing a design registration can also help you to increase the value of your product. By having a registered design, you can communicate to potential buyers that your product is unique and protected.
  5. A design registration can also help you to differentiate your product from the competition and create a unique identity for it. This can help you to stand out in the market and increase your sales.

Do you need assistance or have any questions?

At IP Guardian, our highly qualified trademark and patent attorneys have decades of experience navigating the complexities of both Australian and Worldwide trade mark, patent and design applications.

We are passionate about supporting Australian businesses to protect their intellectual property and offer cost-effective professional support to do exactly that. Whether you are struggling with an existing application or need help to get started, our team is here to simplify and streamline the process.

Book your obligation-free consultation today on 02 9071 0130 or at https://ipguardian.com.au/contact-us/.

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