Simon Murphy

Principal and Senior Patent Attorney | BSc. Tech (Physics), Grad Dip. IT

Hamilton, New Zealand

P: +64 9 363 2723
M: +64 22 156 0992
E: simon.murphy@IPGuardian.law
LI: https://www.linkedin.com/in/simon-murphy-82583118/

Simon has been practising in IP since 1996. That kind of tenure represents deep familiarity with how IP offices think, how examiners approach difficult cases and how the landscape has shifted across nearly three decades of technological change. He has represented clients before IP Australia, IPONZ and WIPO, and his experience across both the Australian and New Zealand systems makes him a trusted advisor for clients who need reliable, technically precise guidance.

Simon's practice spans the full patent lifecycle, from novelty assessments and freedom-to-operate investigations through to infringement and validity assessments and contentious matters. His focus is on software, electronics and ICT-related inventions, with a technical background that enables him to work through complex systems and deliver patent protection that is strategically aligned and commercially grounded.

Work Highlights

Watts Water Inc. - Patents, Designs, Portfolio management
Managed the registration prosecution of a long-running patent and design portfolios across Australia, New Zealand and international jurisdictions via PCT. Navigated liaison work across multiple subsidiary business in the Watts group to address examination issues and secured commercially meaningful protection across target markets.

AoFrio - Trade Marks
Representing a multinational client undergoing a brand revitalization and replacement process, successfully registered a portfolio of new marks in critical jurisdiction of interest while providing advice on the maintenance and management of retained legacy marks. The outcome preserved the client's exclusive rights to their existing marks of valve while expanding coverage for new flagship branding.

Areas of Practice
Patents, Trade Marks, Registered Design rights

Specialities

  • Patent drafting and prosecution (AU, NZ and international)
  • Patent oppositions and contentious matters
  • Novelty, FTO, infringement and validity assessments
  • Software, electronics and ICT-related inventions
  • Pattern-recognition software and biometric systems
  • Hall-effect transducers and electric-fencing technologies
  • Search-engine optimisation systems and RFID technologies
  • Representation before IP Australia, IPONZ and WIPO

Qualifications

  • Bachelor of Science and Technology (Physics & Electronics)
  • Graduate Diploma in Information Technology
  • Registered Trans‑Tasman Patent Attorney (AU & NZ)
  • Registered Trans-Tasman Trade Marks Attorney
Simon Murphy

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